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Doktor.De

Industry

Services

Relaunch Doktor.De: Digital & Local Healthcare

For Doktor.De, we created a modern and user-centric web presence that seamlessly combines personalized local care with the flexible possibilities of digital medicine. By focusing on intuitive navigation, a clear structure, and the integration of online services such as video consultation (Videosprechstunde), a platform was created that simplifies access to high-quality medical care.
Laptop und Smartphone mit der Webseite von Doktor.De, die eine Hausarztpraxis an der Frankfurter Allee zeigt, eine Medizinerin zeigt auf einem Smartphone-Bildschirm die Praxisübersicht an, nahaufnahmen eines Smartphones mit einem Kontaktformular auf der Webseite für Patienten und Ärzte.

Our Services:

  • Complete Redevelopment: We were responsible for the complete development and the new design of the entire website.
  • Design Focus: Creation of a professional and trustworthy design that clearly conveys Doktor.De’s vision—combining personalized local care with digital medicine.
  • UX/UI Design: Optimization of the design and user experience to make health inquiries manageable anytime and anywhere (location-independent).

Technical Milestones (Migration & Data Integrity):

  • Domain Migration: Successful execution of the domain transfer to the new provider IONOS.
  • Data Preservation: We migrated all existing data completely and without the need for reconfiguring critical elements:
    • All blog posts and articles were preserved.
    • All existing page content was seamlessly transferred.
    • All SEO rankings and key positions were maintained to prevent traffic loss.

Core Features (Integrated into the new Platform):

  • Specialized Search Functions: Implementation of searches for medication/preparations and searches for symptoms for direct routing of user inquiries.
  • Custom Map Display (Custom Maps): Integration of Google Maps with a customized design that matches the website’s visual appearance.
  • Dynamic Clinic Templates: Creation of customizable templates for each clinic (Praxis) that maintain a consistent design but allow for flexible and varied content filling.
  • Digital Services: Presentation and booking of the central online offerings such as video consultation (Videosprechstunde), prescriptions (Rezept), sick leave certificates (Krankschreibung), and referrals (Überweisung).

Summary

We have created a highly modern, future-proof healthcare platform for Doktor.De that seamlessly unites the best of two worlds: the personal, trustworthy care of a local general practice and the unbeatable flexibility of digital medicine.

Through the complete redevelopment of the web presence, not only was a visually appealing and user-friendly design implemented, but the accessibility to vital services such as video consultation, the prescription service, and the clinic finder was massively improved.

The successful domain transfer, including full data integrity (blogs, content, SEO), ensures that Doktor.De can maintain and expand its digital market position without losses. The result is a platform that makes high-quality care simple and conveniently accessible—all without waiting times and travel stress.

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