Crays Club

For the Crays Club, we created the product discovery and strategic foundation for digital product development. In close collaboration with the Crays team, we analyzed the requirements and defined a clear vision for the app. Our focus was on an intuitive user experience and a future-proof technical basis. AI elements and the option for members to participate in the club via tokens form the starting point for the implementation of an innovative and exclusive club app that will revolutionize the member experience.